The goal of most reports is to provide an expert opinion that supports a specific proposal or business plan. In addition, the report is also meant to serve as a sales pitch for the customer or client. While some of the most important parts of any report are the introduction and conclusion, many times the writing process also requires extensive rewriting and editing to fit the report’s specific needs and objectives. It is therefore important to learn how to write a good report and not just rely solely on the introduction and conclusion.
The writer must also take note of all reader success stories that have come before him and use these experiences to build his story. After reading the report, understand how you should write an introduction and conclusion, specifically what to include in body paragraphs and introduction. “Learn how to express yourself clearly in your report.”
A report must also focus on the main objectives of the business. A successful report is often filled with several sentences that outline the organization’s goals and objectives. For example, the introduction may read: “The objective of this report is to assist you in determining the best path to take to achieve our business goals and objectives.” Once readers understand the goals of the organization, they will be able to better gauge the organization’s ability to successfully meet its goals and objectives. “Knowledgeable readers are more likely to take in the information contained within an effective introduction and conclusion, which may have be lacking from your original report.”
To properly compose a good report, a writer should also be well versed in the organization’s marketing strategies. Most reports will begin with the organization’s mission and then summarize the organization’s key goals. When writing an introduction, it is also important to make sure the reader understands and appreciates the goals the organization has. “In order for your introduction to help you gain a deeper understanding of the organization’s goals and objectives, provide a strong description of how it was formed and what it is looking to accomplish.”
The writer must also consider the audience of the report. The report writing process should focus on helping the reader to understand the business, products, services, and/or other organizations involved. For example, if the organization is new, readers will not understand the value of the research presented in the report. Thus, the introduction should also be precise and informative. “The introduction should describe the research and analysis behind the ideas that have been brought forth in the report.”
When writing an introduction, it is also important to make sure to present the research behind the information provided in the report. “In the introduction of the report, describe the research and study behind the information that has been presented in the report and how it can be used in the organization’s future marketing efforts.” The purpose of the introduction is to inform and engage the reader. “It is important to make the reader understand the organization’s business and marketing strategies and why the organization is different from competitors, so they will be more likely to participate and give their business a try.”
The effectiveness of an effective introduction is not just limited to presenting research and analysis but also using the words that are most likely to catch the attention of readers. “Words like “expert,” “experts,” “knowledgeable,” “inspiring “helpful” are the most effective. “The purpose of a good introduction is not only to explain, and educate but also to encourage readers to participate and give feedback. “The introduction is a great way to make a statement that is both sincere and clear,” says John F. Segal, director of the Center for Business Research at Boston University.